≡ Menu

Advertising Pro Tip #5832

“Tired of having to buy the beer?”

“Never have to buy the beer again.”

I thought it was a clever headline for an ad about improving sporting abilities. The humans(?) approving my ad copy thought it was about beer. Context matters and apparently they don’t have the ability to read past that line onto the next two lines of copy to see that it was a sports program and not an alcohol advert. Facebook flat out rejected the ad and sent me a link to the advertising alcohol guidelines.  Google just sat on my ads saying they were “pending approval”. I saw that after having just finished rewriting my copy for facebook.

Lessons learned: Do not use the word “Beer” in ad copy unless your ad is actually for beer. If I had to guess, any mention of anything that is related to alcohol or tobacco will likely trigger the same response.

Happy ad writing,